What do home buyers want most when they’re looking at listings of homes for sale on the Internet? Studies have shown the answer is photos… the more photos, the better! Listings lacking in photos have a tendency to be overlooked. This shouldn’t come as a surprise to anyone, least of all those who market the majority of homes – real estate agents/brokers. One only needs to put oneself in homebuyer’s shoes to realize this. Yet, too many listings of homes on the South Florida MLS offer few, if any, photos of what is considered most people’s largest investment – their home.
Personally, I’ve seen new & used cars that are marketed better than some homes on the South Florida MLS and this is frustrating for both home buyers and real estate agents who work with buyers. So, why do so many listings offer no photo or even just one photo? Well, let’s start with the obvious… perhaps it’s a brand new listing and the real estate agent hasn’t had a chance to take and upload the photos yet. In certain cases this is true, though a good agent will typically not upload a listing to the MLS without at least one photo. Digital cameras are inexpensive, not difficult to learn to use and eliminate the need (and cost) to develop photos. Unfortunately, in many cases, listings remain for months on the MLS with minimal, if any, photos. I’ve often wondered whether the home sellers are even aware of how poorly their property is being marketed or the impact a lack of photos can have on the sale of their property. Now more than ever, in the current buyer’s market South Florida is experiencing, photos are a very important part of the marketing mix.
I decided to get some real, hard facts for this post, so this morning I searched the South Florida MLS for single-family homes in Broward County. There are currently 17,306 listings of single-family homes for sale in Broward County. Below is a breakdown of what I found:
- NO photos: 2,158 … just over 12% of all listings – more than 1 in 8
- 1 photo: 1,395 … listings with 0-1 photo = 20.5% or 1 in 5 listings
- 2 photos: 423
- 3 photos: 407 … 0-3 photos = 4,383 or just over 25% of all listings
- 4 photos: 522
- 5 photos: 594
- 6 photos: 905
- 7 photos: 924
- 8 photos: 2,531 … 0-8 photos = 9,859 or just under 57% of all listings
- 9 photos: 1,008
- 10 photos: 876
- 11 photos: 650
- 12 photos: 755
- 13 photos: 573
- 14 photos: 530
- 15 photos: 428
- 16 photos: 2,628 (just over 15%)
As you can see, over 20% of listings had either no photos or just one photo, while just over 25% (1 in 4) had 0-3 photos. With our current high inventory of homes for sale, properties with few (or no) photos are not as likely to get as many showings as homes with 8-16 photos. Fewer photos = fewer showings = fewer prospective buyers… all of which reduces your chances of getting an offer sooner rather than later. Under current South Florida real estate market conditions, it’s a good idea for Realtors to invest in the best marketing possible. The South Florida MLS allows members to upload up to 16 photos and, yet, this is what we see in 1 out of 8 listings:
If you’re considering selling your home, be sure to hire a Realtor
who understands the importance of marketing your home for sale!