Real Estate is a hot topic… or is it?

Today, shortly after I logged onto wordpress (WP) with a particular subject in mind for my newest post I decided to first click on their tags page, which I hadn’t visited before today.  What I saw stopped me in my tracks.  I couldn’t believe my eyes!  What do you mean “real estate is not a hot topic”?

Real estate a hot topic?

At least some of my colleagues in the real estate business will likely understand what I mean by that.  Believe it or not, contrary to what the National Association of Realtors’ multi-year advertising campaign would have you believe (you know… the one with the slogan: “You’ve got a life. We let you live it. We’re REALTORS®. Real estate is our life.”), we actually do have a life outside of the real estate business.  Having said that, some of us do have a tendency to eat, drink and sleep real estate in one way or another even while we do other things.  At least I do.  This is not a business that is easy to “shut off” at the end of the business day, especially since that business day sometimes doesn’t end around 5:00 PM as do most “typical” jobs, not to mention the fact that we often work on weekends as well.  REALTORS® do a great deal more behind the scenes and sacrifice more than most consumers are aware of.
In my experience, almost anywhere I go, if someone brings up the topic of real estate it tends to be a conversation starter and pretty soon everyone gets in on the conversation.  So you can imagine my surprise to see that real estate was not only not a hot topic at the time, but dead-pan last on their list of 150 topics!  This may seem odd to you, but I’m not terribly concerned about this.  Why, you ask?  Well, because I think all this means is that not too many of my colleagues have taken on blogging as a way to market themselves, the areas they serve, or the properties they list.  This puts me ahead of the game and that’s OK by me.


5 Responses to “Real Estate is a hot topic… or is it?”

  1. Carole Cohen Says:

    It’s kind of refreshing, albeit humbling, to know that there are many other life topics of importance lol. You do such a good job with real estate 24/7, which we tend to do, so consumers can worry about who is winning the playoff games and where they should eat Friday night lol. Thoughtful post, Leanne.

  2. Maureen Francis Says:

    I think their tag cloud is messed up. Real estate should be the biggest.

  3. Teresa Boardman Says:

    I am with Maureen on that one. I am all real estate all day. You have a nice place here. I should stop by more often and I will.

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